Whether you’ve flown somewhere — before variousmeasures decimated travel — had your car in the shop or just needed to take a trip out of the city, chances are you’ve had to rent a car at some point. If you have, you know that the rental car company you choose makes a difference.
People judge their rental car experiences based on a variety of factors. As Michael Taylor, senior director of Travel & Hospitality Intelligence at J.D. Power and Associates, explains, “At J.D. Power we quantify consumer priorities in almost every study we do… In 2019, the most important factor is the cost and fees of the rental (accounting for 28% of overall satisfaction with the rental experience), this is followed by the rental car itself at 25% and the pick-up process at 23%. The reservation process, the return process, and branded shuttle bus experiences comprise the remaining